The SOFTLOFT team closely cooperated with H&M marketing teams.Throughout the project, we met over 1000 different objectives, from customization to integration with external systems. Our work had an impact on all key elements of the store, including the catalog, order placement, delivery methods, and payment systems.

Our team carried out a website audit aimed to identify the main issues that were potentially harmful to the website performance. As a result, we compiled a list of tasks and approved them with the client. Besides BigCommerce performance optimization, we looked into the third-party scripts to improve them as well.

SOFTLOFT helped introduce the brand to the Middle East market. A significant part of the work involved making changes to the design and function of the catalog, as well as to the discount and promotion systems. Additionally, we assisted with the integration and promotion of products in Google Feeds and other marketing tools.