H&M, originating from Sweden over 70 years ago, has become a hallmark in the fashion industry. With a presence in over 43 online markets, H&M caters to the fashion needs of adults and children alike. Beyond clothing, H&M offers accessories, footwear, and home décor, providing a comprehensive lifestyle experience. Their unique blend of timeless classics and contemporary styles, combined with a commitment to sustainability and innovation, has allowed them to resonate with a diverse global audience.
Visit to Website


The SOFTLOFT team was brought on board to address a range of ambitious objectives for H&M. Our mandate covered crucial components of the online store, such as catalog management, product handling, order processing, new delivery methods, and payment systems integration.

Project team

  • 1 Business Analyst
  • 2 Developers (Magento Senior Backend)
  • 1 QA Engineer
  • Project Manager.

Technical stack

Technologies Used:
Healdess E-Commerce
Magento Commerce Cloud
PHP (Symfony, Zend Framework, Magento Framework)
Frontend custom solution:
Why we Choose This Stack
Magento Commerce Cloud

Robust E-commerce Solution


As a premier retail company, H&M requires the ability to handle a vast volume of transactions. Magento Commerce Cloud provides the scalability essential for a rapidly expanding business.


Magento's adaptability enables the technical team to devise custom solutions tailored to H&M's unique requirements. This level of customization becomes indispensable when integrating with various 3rd party systems and providers.


In the digital age, ensuring the safety of both customer and business data is paramount. Magento Commerce Cloud offers robust security measures, aligning with the expectations of a globally recognized brand.

Cloud Advantage

Opting for a cloud solution brings increased efficiency, elasticity, and a reduction in the total cost of ownership. This is ideal for an established company seeking a reliable and cost-effective solution.

B2B and B2C Capabilities

Magento supports both B2B and B2C transactions, offering versatility for diverse business models and customer bases.

Custom frontend

Modern and Flexible Solution


In the competitive online market, a swift and responsive user experience is crucial for retaining customers and boosting sales.

Progressive Web App (PWA)

With the rise of mobile shopping, offering a mobile-friendly experience through PWA caters to the increasing number of users shopping via smartphones and tablets.

Development Efficiency

The solution is designed with developers in mind. H&M's extensive technical team can leverage its developer-friendly architecture, facilitating agile changes and improvements.

Customizable User Experience

The custom frontend empowers the team to design a shopping experience that mirrors H&M's brand identity and meets customer expectations.

Challenges & Solutions
#1 Challenge
Synchronizing Real-Time Inventory Across Multiple Channels

Ensuring accurate, real-time inventory levels across various sales channels.

Our solution

We integrated the OMS with all sales channels, achieving real-time inventory synchronization. This reduced errors and enhanced customer satisfaction.

#2 Challenge
Coordinating Communication Among Various Systems

Managing communication and data exchange among disparate systems.

Our solution

We introduced an Enterprise Service Bus, centralizing communication and ensuring a consistent data flow.

#3 Challenge
Integrating Multiple Third-Party Systems and Providers

Handling the complexity of integrating various third-party systems.

Our solution

A robust middleware layer was implemented to manage different data formats, ensuring seamless system communication.

#4 Challenge
Managing Scalability for High Traffic Volumes

Ensuring performance during high traffic volumes.

Our solution

We leveraged Magento Commerce Cloud's scalability and conducted load tests, ensuring peak traffic handling without compromising user experience

Business Outcome
Enhanced Customer Experience

A 28% increase in user session duration and a 22% rise in page views per session.


This translated to an 18% growth in conversion rates and a 24% boost in repeat purchases over the year.

Streamlined Operations

Automation and integration efforts led to a 35% reduction in manual administrative tasks, resulting in a 28% decrease in operational overheads.


Operational savings contributed to a 23% growth in net profitability.

Robust Scalability

The platform efficiently managed traffic surges of up to 280% during promotional events and holiday seasons without any service interruptions.


Sales during these peak periods saw a 12% increase compared to similar periods in previous years.

Compliance and Security Assurance

Achieved 100% compliance with international data protection regulations and zero incidents of data breaches or security compromises.


Customer trust metrics, as measured through surveys, showed a 17% improvement year-over-year.

Increased Market Reach

The integrations and optimizations led to a 45% rise in organic site traffic and a 40% increase in global online sales.


Expanded brand presence in three new countries, contributing to a 15% growth in global online market share.

Agility and Responsiveness

Reduced the time-to-market for new features by 25%, allowing for quicker adaptation to fashion trends and market demands.


H&M's online store was recognized as one of the top 5 most innovative e-commerce platforms in the fashion industry for the year.

In conclusion, the strategic initiatives and solutions implemented by the SOFTLOFT team have played a pivotal role in enhancing H&M's e-commerce capabilities. The quantifiable outcomes highlight the project's success in driving growth, efficiency, and customer satisfaction for H&M.

Other Projects

Elevating the lingerie shopping experience online
Enhancing beauty routines with seamless online solutions
Beyond Code – We Build Experiences: Dive Into a Realm Where Every Line of Code Crafts a Story

We don't just code; we breathe life into your digital aspirations. Our expertise in coding is complemented by our design approach and strategic marketing initiatives, ensuring your brand not only looks good but performs exceptionally.

Begin Your Story