Miller Harris

Luxury Perfumes

Overview

Miller Harris, an emblem of luxury in the fragrance world, presents a spectrum of scents capturing urban vibrancy. Their range, from delicate bath & body fragrances to bold home scents, showcases meticulous craftsmanship and innovative perfumery. Miller Harris not only embodies quality in every bottle but also leads in contemporary fragrance creation, offering both enchanting new aromas and timeless classics for an unparalleled sensory experience.

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PROJECT TASKS

The task was to create a sophisticated online storefront that mirrors the luxury and exclusivity of the Miller Harris brand. The key challenges involved implementing complex product personalization options, scaling the online presence globally with a multi-lingual and multi-currency platform, optimizing the website to handle high traffic volumes, advancing customer segmentation for targeted marketing, and integrating seamlessly with existing systems for real-time data synchronization.

Project team

1 Business Analyst
2 Developers (Magento Senior Backend)
1 QA Engineer
Project Manager.

Technical stack

Technologies Used:: Magento 2 Platform
Backend:: PHP
Symfony
Zend Framework
MySQL
Composer
ESB
Frontend custom solution:: HTML5
CSS3 (LESS pre-processor)
jQuery
RequireJS
Gulp
Twig

Why we Choose This Stack

Magento was selected for its comprehensive eCommerce features, providing flexibility and control over online operations. Key to this choice were Magento's SEO capabilities, catalog management, and marketing tools, enabling a superior shopping experience. Its intuitive administration interface simplifies site management, making it an ideal fit for Miller Harris's sophisticated needs.

Challenges & Solutions

#1 Challenge

Complex Product Personalization

Our solution

We developed a custom Magento 2 module for personalized engraving on perfume bottles. This module includes a real-time visual preview feature, enhancing the customer experience.

#2 Challenge

International Expansion

Our solution

Utilizing Magento 2’s multi-store capabilities, we set up regional views with localized currencies, tax settings, and language options. Integration of various payment gateways and shipping options was tailored for each market.

#3 Challenge

High Traffic Management

Our solution

Implemented full-page caching and optimized server configurations, coupled with a CDN to ensure quick global load times. Regular stress tests and database optimizations were conducted for peak performance.

#4 Challenge

Customer Segmentation and Personalization

Our solution

Leveraged Magento 2’s analytics and customer segmentation, paired with third-party tools, to provide personalized shopping experiences and deeper customer behavior insights.

#5 Challenge

Seamless Integration with Existing Systems

Our solution

Executed flawless integration with ERP and CRM systems using custom APIs, enabling real-time data synchronization and keeping stock levels, customer data, and order information current.

Business Outcome

Enhanced Customer Engagement

Result

Introduction of personalized engraving led to a 20% increase in customer engagement and repeat purchases.

Impact

Elevated brand perception and customer loyalty.

Global Market Penetration

Result

Regional adaptations resulted in a 30% growth in international sales.

Impact

Established a robust global presence and brand recognition.

Performance and Scalability

Result

Website performance enhancements led to a 40% reduction in page load times, even during peak traffic periods.

Impact

Improved customer experience and higher conversion rates.

Data-Driven Marketing

Result

Advanced segmentation and analytics enabled a 25% increase in marketing campaign effectiveness.

Impact

More targeted and effective promotions, increasing return on investment.

Operational Efficiency

Result

Seamless system integration reduced operational lag by 50%.

Impact

Streamlined operations and improved inventory management.

In conclusion, the tailored solutions and strategic implementation have significantly contributed to Miller Harris's growth and success in the luxury perfume industry. The project outcomes highlight the transformative impact on the brand's market reach, operational efficiency, and customer satisfaction.

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Beyond Code – We Build Experiences: Dive Into a Realm Where Every Line of Code Crafts a Story

We don't just code; we breathe life into your digital aspirations. Our expertise in coding is complemented by our design approach and strategic marketing initiatives, ensuring your brand not only looks good but performs exceptionally.