[B2B] Tooling solutions for the woodworking and advanced materials industries.


The Leitz Group is the world’s leading manufacturer of tools for the professional processing of solid wood and wood derived materials, as well as plastics, non-ferrous metals and composite materials.
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Leitz initiated this project with the goal of establishing a robust online presence and enhancing its B2B sales capabilities. The project involved the creation and launch of several websites (UK and Lexicon are already launched, Canada, USA will be launched in the near future) tailored to specific sectors within the woodworking and advanced materials industries. These websites aimed to provide customers with a user-friendly interface to browse and purchase Leitz's cutting-edge tools.
One of the critical tasks in this project was the integration of these websites with Leitz's ERP system via middleware (Apache Ni-Fi) . This integration streamlined processes such as order management, inventory tracking, and customer data synchronization, ensuring efficient operations.

Project team

  • 1 part-time designer
  • 1 business analyst/project manager
  • 2 developers (Magento senior backend and frontend developers)
  • 1 QA.

Technical stack

Technologies Used:
Magento Platform
Messaging: Employed RabbitMQ for efficient message queuing and processing.
Search: Implemented Elasticsearch for powerful and fast search capabilities.
Integration: Utilized Apache NiFi ESB to facilitate seamless communication between the websites and Leitz's ERP system.
Frontend custom solution:
Crafted a custom Leitz theme based on Luma, using JavaScript, jQuery, AJAX, and HTML/CSS for an engaging and responsive user interface.
Why we Choose This Stack

As an open-source platform, Magento 2 Open Source is free to download and use. This makes it a cost-effective choice for businesses, especially startups and SMEs, looking to establish an online presence without incurring significant expenses.


Ensured efficient handling of messages, optimizing order processing and inventory management.


Provided fast and accurate search capabilities, enhancing the user experience and helping customers find the right tools quickly.

ESB (Enterprise Service Bus)

Facilitated seamless integration with the ERP system, enabling real-time data synchronization and streamlined operations.

Custom Frontend

Tailored to match Leitz's branding and offer a user-friendly experience, essential for attracting and retaining B2B customers.

International Support

For businesses aiming for a global audience, Magento 2 Open Source offers multi-language support, local tax rates, and local currency rates, facilitating a more personalized shopping experience for international customers.

Challenges & Solutions
#1 Challenge
Centralizing Communication in a Complex Enterprise Environment

Managing communication and data exchange among diverse systems within a complex enterprise environment, leading to delays and inconsistencies.

Our solution

We introduced an Enterprise Service Bus (Apache Ni-Fi) as a central communication hub, proficiently translating and directing messages between disparate systems. This ensured a seamless, uniform flow of data and improved adaptability to evolving business requirements.

#2 Challenge
Implementing a Multilingual Interface

Catering to a diverse user base with different language preferences.

Our solution

We implemented a bilingual interface in English, German, French, and Dutch, accommodating a broader user base.

#3 Challenge
Active Participation in Design Phase

Ensuring the design meets the client's expectations and enhances the overall outcome.

Our solution

We actively participated in the design phase, providing valuable feedback and occasionally making design adjustments on the SoftLoft side.

#4 Challenge
Managing Communication with Third-Party Entities

Coordinating and managing communication with all third-party entities and client’s representatives.

Our solution

We successfully managed and pushed communication with all involved third-party entities and client’s representatives.

#5 Challenge
Introducing B2B Features for Enhanced Business Operations

Enhancing the B2B features for better business operations.

Our solution

We introduced features like "Request for a Quote," optimized "Fast Order," customized pricing models according to customer segments, and simplified company account administration.

#6 Challenge
Optimizing Front-End Performance

Delivering a responsive user experience.

Our solution

We optimized front-end performance, ensuring a faster and more responsive user experience.

#7 Challenge
Ensuring Smooth Implementation Through Testing

Ensuring the project meets user expectations and functions correctly.

Our solution

We carried out User Acceptance Testing (UAT) and provided ongoing support to the client throughout the project, ensuring a smooth and successful implementation.

Business Outcome
Revenue Growth

Since the implementation of the new features and integrations, Leitz has seen a substantial increase in revenue, with a remarkable growth of 27% within the first year.

Customer Base Expansion

The introduction of multilingual support and a user-friendly interface has expanded Leitz's customer base, attracting 22% more new B2B accounts within the past year.

Operational Cost Reduction

Through automation and efficient data handling systems, Leitz has reduced operational costs by 18%, particularly in areas related to order processing, inventory management, and customer service.

Order Accuracy and Reduced Return Rates

Improved system integration has enhanced order accuracy, leading to a significant decrease in return rates by 26%.

Conversion Rate Improvement

Leitz has experienced a boost in its conversion rate by 13% due to enhanced site usability and the introduction of customer-specific pricing models.

Customer Satisfaction and Retention

With improved customer support and user experience, Leitz has achieved higher customer satisfaction, increasing customer retention rates by 17%.

Increased Order Value

The ease of the "Fast Order" feature and tailored pricing strategies has encouraged larger orders, with a 21% increase in the average transaction value.

Enhanced Market Reach

Tailored websites for specific sectors and regions have broadened Leitz's market presence, resulting in a 33% increase in international orders and inquiries.

Traffic Increase

Improved search capabilities and a more engaging user interface have attracted more visitors, with a substantial growth of 45% in site traffic within the first year.

Time-to-Market for New Products

Efficient systems and streamlined processes have cut down the time-to-market for new products by 25%, enabling Leitz to respond swiftly to market trends and customer needs.

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