H&M
Overview
PROJECT TASKS
Project team
- 1 Business Analyst
- 2 Developers (Magento Senior Backend)
- 1 QA Engineer
- Project Manager.
Technical stack
- Technologies Used:
- Healdess E-Commerce
- Backend:
-
Magento Commerce Cloud
PHP (Symfony, Zend Framework, Magento Framework)
RabbitMQ
Elasticsearch
ESB - Frontend custom solution:
-
HTML5
PHP
JavaScript
CSS3
Robust E-commerce Solution
As a premier retail company, H&M requires the ability to handle a vast volume of transactions. Magento Commerce Cloud provides the scalability essential for a rapidly expanding business.
Magento's adaptability enables the technical team to devise custom solutions tailored to H&M's unique requirements. This level of customization becomes indispensable when integrating with various 3rd party systems and providers.
In the digital age, ensuring the safety of both customer and business data is paramount. Magento Commerce Cloud offers robust security measures, aligning with the expectations of a globally recognized brand.
Opting for a cloud solution brings increased efficiency, elasticity, and a reduction in the total cost of ownership. This is ideal for an established company seeking a reliable and cost-effective solution.
Magento supports both B2B and B2C transactions, offering versatility for diverse business models and customer bases.
Modern and Flexible Solution
In the competitive online market, a swift and responsive user experience is crucial for retaining customers and boosting sales.
With the rise of mobile shopping, offering a mobile-friendly experience through PWA caters to the increasing number of users shopping via smartphones and tablets.
The solution is designed with developers in mind. H&M's extensive technical team can leverage its developer-friendly architecture, facilitating agile changes and improvements.
The custom frontend empowers the team to design a shopping experience that mirrors H&M's brand identity and meets customer expectations.
Ensuring accurate, real-time inventory levels across various sales channels.
We integrated the OMS with all sales channels, achieving real-time inventory synchronization. This reduced errors and enhanced customer satisfaction.
Managing communication and data exchange among disparate systems.
We introduced an Enterprise Service Bus, centralizing communication and ensuring a consistent data flow.
Handling the complexity of integrating various third-party systems.
A robust middleware layer was implemented to manage different data formats, ensuring seamless system communication.
Ensuring performance during high traffic volumes.
We leveraged Magento Commerce Cloud's scalability and conducted load tests, ensuring peak traffic handling without compromising user experience
A 28% increase in user session duration and a 22% rise in page views per session.
This translated to an 18% growth in conversion rates and a 24% boost in repeat purchases over the year.
Automation and integration efforts led to a 35% reduction in manual administrative tasks, resulting in a 28% decrease in operational overheads.
Operational savings contributed to a 23% growth in net profitability.
The platform efficiently managed traffic surges of up to 280% during promotional events and holiday seasons without any service interruptions.
Sales during these peak periods saw a 12% increase compared to similar periods in previous years.
Achieved 100% compliance with international data protection regulations and zero incidents of data breaches or security compromises.
Customer trust metrics, as measured through surveys, showed a 17% improvement year-over-year.
The integrations and optimizations led to a 45% rise in organic site traffic and a 40% increase in global online sales.
Expanded brand presence in three new countries, contributing to a 15% growth in global online market share.
Reduced the time-to-market for new features by 25%, allowing for quicker adaptation to fashion trends and market demands.
H&M's online store was recognized as one of the top 5 most innovative e-commerce platforms in the fashion industry for the year.
Other Projects
We don't just code; we breathe life into your digital aspirations. Our expertise in coding is complemented by our design approach and strategic marketing initiatives, ensuring your brand not only looks good but performs exceptionally.
Begin Your Story