Fitness Industry Startup from the USA
- Develop an MVP based on their concept.
- Launch the product within 6 months with additional funding.
Key Features of XX
- Social Functions and Community: Creating a virtual fitness community for users to share achievements, create challenges, and motivate each other.
- Nutrition Care Service: The app includes a feature for tracking nutrition with customizable meal plans and recipes aligned with fitness goals.
- Gamification for Motivation: Integrating gaming mechanics such as challenges, achievements, and rewards to make fitness more engaging.
- 1 Business Analyst
- 6 Developers
- 1 Designer
- 4 Months
- Technologies Used:
.NET Ecosystem (ASP.NET Core, Xamarin, Azure)
iOS Development (SwiftUI, UIKit)
The client had a preliminary app idea but lacked a clear solution and product vision.
A full-time business analyst conducted market analysis, competitor benchmarking, in-depth interviews with potential end-users, and defined the product vision, goals, CJM (Customer Journey Map), and USM (User Stories Map), outlining the scope of work.
The project scope expanded during development, threatening the 6-month deadline for key feature implementation.
After scope update, the business analyst conducted a risk analysis. To reduce the risk of missing deadlines, two options were proposed: simplifying several low-priority features or adding more developers. The client chose the first option, allowing successful completion within the timeframe with all critical features.
UX testing revealed that the app's interface design did not meet the target audience's expectations and habits.
Two solutions were proposed: quick adjustments based on feedback or a complete redesign by an experienced designer focusing on the target audience's interests. The client opted for a redesign, which significantly improved the app's UX, aligning it with user expectations.
The collaboration led to the successful launch of the fitness app within the planned timeframe, meeting the client's objectives and user expectations. The strategic approach in development, coupled with an agile response to user feedback and a focus on key features, resulted in a product that resonated well with its target audience. The comprehensive process from concept to execution demonstrates our ability to transform visionary ideas into market-ready products.
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