Magento omnichannel


Today, retail is disrupting the industry with eCommerce and Magento eCommerce solutions are often used to ensure the business is keeping up with the retail industry. In the time of businesses moving digital, customers want to get the hassle-free experience of online shopping, and Magento tools are helpful with that. Having omnichannel selling is a good idea at this point because customers might not remember the actual brand of the store they bought from but they do remember their feeling of being satisfied or not being satisfied with the purchase and the service. Thus, the omnichannel mode was developed for Magento, and retailers moving in this direction should think about omnichannel from Magento as a practically valuable solution to facilitate brand awareness and boost revenue.

What is Omnichannel Retail? 

Omnichannel retail is the approach based on selling from multiple channels and such a complex approach helps the business to thrive in retail with the ability for the customers to purchase from any electronic device they have. Today, people have many devices, and they want to be able to access the store at any time from any gadget they have. With the omnichannel approach, desktop, mobile, and other versions of the store are going to work perfectly. 

Why the omnichannel strategy is becoming popular in retail?

With the rise of technology, customers are getting more technology-savvy, and they want to be able to go through the store at any moment of their day. At this point, it is better to have all the software and hardware ready for this. With multichannel selling, shopping is a convenient process that is comfortable for the customer on the conditions the customer wants it to happen. Considering the customer is always right, there is a need to prepare the store for visits from a variety of devices from different platforms.

When it comes to handling visits from different devices and different platforms, the one-size-fits-all solution is not a good choice. Trying to make a desktop site work well for a tab is going to take significant effort. Instead, the omnichannel approach allows building a variety of store representations that are going to help customers browsing, searching for the products, and buying them just the way they want. 

Test the speed up Magento 2 to make sure the pages are loading fast with the help of the guide.

Why Does Magento 2 Fit The Omnichannel Strategy?

The idea of the services provided by Magento 2 is to ensure that the customers are happy with the services to establish their stores. Oftentimes, this means catering to the various expectations of customers all over the world. At this point, it is possible to say that Magento 2 was built to fit the needs of the retailers on the Internet. While the requirements of merchants might be very different, the majority of these requirements are going to be met with Magento 2 services provided. 

At the same time, it is true that investing in Magento 2 Omnichannel only is not a good idea, because Omnichannel from Magento 2 is a tool to facilitate selling from multiple channels. Though, to implement selling from multiple channels on the practical level, there is a need to purchase and adjust the OMS that helps to manage both inventory and sales. 

Magento Ecommerce

Magento 2 is an eCommerce platform that is aimed to provide a range of services to the customers that make their business profitable. This includes the requirements of merchants and the features that are popular and expected on the market, such as the ability to work with multiple channels from one account, and more.

In general, Magento 2 platform has got a lot of features that allow it to be integrated with third-party solutions. Thus, each customer has a system that is fully customized to fit their specific needs. For example, as soon as PWA and the use of mobile apps have become popular, these features were added to Magento 2, and the platform has got multiple features that allow it to attract modern businesses and retailers that aim to go digital. 

Order completion

One of the hot points of omnichannel business is tracking orders. At the same time, it is an important thing as soon as customers expect to get their orders in time as a part of the seamless customer experience. With Magento 2, businesses can track deliveries up to the point of customers getting their deliveries, which simplifies the process of building the customers’ experience. While not sounding like an easy process, the investment in greater customer satisfaction will return with higher revenues.

Magento Business Intelligence

An Omnichannel system brings much more data to the table compared to single-channel retail or even multi-channel one. At this point, there is a need to be able to handle and process these data, while ensuring that the data are kept and stored in the correct relationship with the channel they are taken from. Data visualization and data management are very helpful with gathering, processing, and storing data. As soon as you have all the information about customers, their purchases, and preferences at your fingertips, it is easier to build the strategy of growth for your business.

Customizable extensions and features

The idea of Magento 2 is to offer a wide range of third-party services and integration options that are helpful to businesses to build seamless omnichannel experiences for their customers. This means that Magento 2 works like a set of tools, that allow building a personal system for digital retail. With Magento 2, it is possible to add new features to your business and maintain an eCommerce store modern, fashionable, and memorable.

Social media

A review tool is one of the most important ones in retail. When shopping, people rely on the reviews of other people, especially if it is a review written by their friends. At this point, even a Facebook friend’s opinion matters a lot in terms of understanding the basic features of the product. Magento 2 supports social media features for businesses so that it is possible to embed and use any Social feed, like Pixlee. The idea here is to combine all the social feeds of channels and brands and manage the feeds and the data in a way that is convenient for a business owner. 

Responsive design

Responsive design is a great approach to ensure the online store is responsive and nice when visited from any electronic device. With Magento 2, responsive design is easy, and you can make your online store look great for customers shopping from their mobile devices without too much additional effort. That said, the customers are likely to browse the store and make a purchase from any device at any time of the day.

Mobile/Shopping App

Generally, today brands build their image and brand awareness through social media as a major platform. Practically, it is the most cost-effective way to build brand awareness and develop an understanding of the brand and the products that are sold by your store. 

Any social media provides access to wide audiences that can be engaged by a variety of methods and approaches. This helps to develop the relationship between the brand and the customer so that the customer trusts the brand and maintains the relationship by returning and bringing family and friends. With Magento 2, you can get access to the tools of Mobile/Shopping app that are helpful to establish active and effective interaction between your brand and social media users. 

In-store experience

When coming to the store, customers have their own expectations, and there is a need to meet or exceed these expectations so that the customers want to return back again. As soon as the mindset of the customers is changed from shopping at brick-and-mortar stores to the digital shopping experience, it is easier to invite the customers to your store and engage them in the shopping process. To ensure the in-store experience of customers is marvelous, remember that the design is great when it does not need to be explained. The customers need to be able to easily find what they want and to check out their order quickly, which is facilitated by smooth navigation and a wide range of choices of payment and delivery options. 


How to get started?

Building a Magento 2 omnichannel business is the right choice to make when you have a limited budget and limited time to enter the retail market. To tell you the truth, it is almost always the case of new businesses. There is always a certain time to come to the market to earn the most of the profits, and quite often, there is a need to be prepared to enter quickly. 

With Magento 2, you don’t have to pay a heavy cost for writing the online store from scratch, just you need to customize your own store from the components you have. However, hiring a team of professionals, such as SOFTLOFT, might help a lot to attract customers to your store by creating a smooth customer experience for your visitors. The quicker you set up your omnichannel store on Magento 2, the quicker you start earning, and the sooner your investment into the store is going to repay. 


Magento 2 is an ideal platform for building an omnichannel online store. Magento 2 is open source, full of features and functions to use, and offers almost unlimited potential for growth. However, the maximum potential use of the Magento features is possible with professional help. 

We at SOFTLOFT believe that every business should thrive, so we offer our services to develop Magento omnichannel stores to let businesses grow. Just contact us to get highly skilled help. 

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