Marketing automation tools allow small and big businesses alike the opportunity to build and manage comprehensive digital marketing strategies. With these tools, digital marketers can prioritize and schedule their campaigns for customers on a level never before seen. The time saved with marketing automation tools can be used to allocate more time to other work.
Correct usage of marketing automation tools will help you attract new customers, engage the existing ones, increase average order value or have your clients make another purchase. By sending personalized offers and exclusive content, you will increase customer loyalty to your brand.
In this blog, we will look at 10 of the best BigCommerce marketing integrations.
Why do you need marketing automation integration in BigCommerce
Marketing automation allows online businesses to increase the efficiency of managing digital marketing strategies by eliminating the need for manual campaign management. It's also a way of being able to tailor your marketing campaigns to different customers in real-time.
With marketing automation, you can create campaigns that are specific to your audience, and you can then have them receive special offers and promotions tailored to their interests. You can also create campaigns that are based on a customer's purchase history and their website activity so that you can send them marketing messages based on their behavior and interests.
Automating your marketing efforts can help you establish a stronger connection with your customers, and achieve better ROI. Here are some ways how you can use marketing automation for your e-commerce needs.
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Welcome email
Welcome emails are a great way to showcase your brand and start a customer’s experience with your product or service. They are especially effective if you have a new customer signing up to your mailing list. When an email is triggered, you can send a welcome email to the customer that walks them through the steps of how your product or service works.
It's important to mention what you offer and what their expectations should be. You can also offer them a first look at upcoming releases or exclusive content.
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Segmented email
Segmented email marketing is a powerful way to reach the right people with the right content at the right time. With segmented email marketing, you can segment your audience, and send them a particular type of email based on their interests. It leads to the best possible conversion rate because the likelihood of the recipient clicking on an email is increased.
When segmenting your email, you can create a specific segment for each product, theme, or message. You can also create segments for specific periods, such as in the morning, the afternoon, or before work. Segmenting your email will also help you run tests on your email marketing to see how it impacts your conversion rate.
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Discount emails
The most effective marketing automation email is a discount or coupon. You can offer your customers an exclusive discount to use on their next purchase, or a coupon via email. It can be especially helpful if your customers are just trying to decide whether they should buy your product.
What's more, a well-timed discount can tip the scales for customers who are on the fence about committing to a purchase. For example, if you find that your customers are more likely to purchase your product during the holiday season, you might offer a discount on your products during the holidays.
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Abandoned cart emails
One of the most effective e-commerce marketing automation tactics is the abandoned cart email. It is a great way to remind previous customers of the product they have already purchased and to entice them to come back to purchase again. These emails can be very effective, but only if they are sent at the right time.
You need to send your abandoned cart e-mails to your customers at the point where they left before they decided to purchase from someone else. By including a discount code in your email, you can also entice your customer back to purchase from you.
Best marketing automation tools
We have already told you, how you can use marketing automation for attracting attention to your e-commerce business and increase your conversions and sales. Now, let’s consider ten tools that can be used for BigCommerce marketing automation.
Remarkety
Remarkety is a platform that was created to automate email marketing for businesses. It uses data and customer behavior to create smart email marketing campaigns for businesses. Remarkety also tracks customer data and uses it to sell other products or services. The tool has a wide variety of integrations that allow it to work with many big e-commerce platforms, such as Shopify, WooCommerce, BigCommerce, and more.
It will help you increase sales, engage customers, and increase conversions. You will be able to personalize your emails with product recommendations, coupons, and campaigns. With Remarkety, you can easily set up email marketing campaigns and respond to customer inquiries automatically, which will allow you to save time and money.
Omnisend
Omnisend is built for the nimble, online business owner, and it is specifically designed for BigCommerce marketing automation integration. The Omnisend platform is a fully-featured email marketing automation platform that is built to help you drive more revenue without increasing your workload.
Omnisend is the only platform that provides a BigCommerce marketing integration, including email, SMS, and social media marketing, as well as cross-device abandoned cart recovery. Omnisend is designed specifically for e-commerce stores and is specifically tailored to provide the best marketing automation integration on the market.
Hubspot Integration by Groove Commerce
Hubspot is a marketing automation tool that helps businesses and marketing teams build, monitor, and manage highly interactive marketing campaigns. It is a powerful software that is designed to help users integrate their inbound marketing with outbound marketing.
The app integrates seamlessly with the Hubspot CRM, which helps in tracking and recovering all the abandoned cart orders with utmost ease and automated follow-ups. It syncs the abandoned cart details to know which customers have added products in their cart but did not complete their purchase. It helps to keep a record and follow them accordingly.
Justuno
Justuno is a marketing automation platform that helps retailers drive conversions by using Google Analytics and the Google Tag Manager. It is a complete marketing automation solution with robust design capabilities, traffic segmentation, and conversion analytics
It is an all-in-one solution that is designed to help retailers increase conversions, boost revenue, and help increase in-store sales. Justuno can be integrated with BigCommerce, Shopify, and WooCommerce. Retailers can use it to understand which marketing campaigns are effective, which are not, and how to optimize them.
Justuno can be deployed with all your marketing automation needs, whether you need to create marketing campaigns, capture customers, send out email campaigns, or even offer discounts and promotions.
ActiveCampaign
ActiveCampaign is a customer experience automation platform with unlimited potential and a plethora of integrations. It is a self-service platform with a powerful set of tools designed to let you engage with your customers on a personal level. The platform helps you automate marketing and sales so that you can focus on what you do best.
With one product, ActiveCampaign offers additional add-on specialty sales and service features that help businesses customize the platform to their unique needs. It offers a user-friendly interface and intuitive features for marketers, sales, and support teams. It is best suited for small and medium-sized businesses. It is also easy to use and can connect to other third-party applications.
Springbot
Springbot is a marketing automation platform that is perfect for small to medium-sized retailers. It is a free tool that allows the owner to have full control over which channels and contacts to send their marketing campaigns to. Springbot is designed to help businesses run, track and measure online sales, and it eliminates the need for separate tools.
This platform is easy-to-use and can be integrated with any marketing tool. It is also versatile and easy to adapt to different needs and requirements. Enterprises rely on data and insights to drive sales, but they can have a hard time finding the right tools to get the job done. It also does all the heavy lifting regarding tracking and analyzing marketing data, which means that the store can get a fuller view of what’s working and what isn’t.
Klaviyo
Klaviyo is a multifunctional email platform built on the fundamental idea of building your marketing strategy around your data. It offers a variety of powerful integrations, including a CRM, email marketing, website automation, social sharing, and more.
The tool was designed to give businesses the ability to integrate their email marketing with all the tools they use to nurture their customer relationships. Klaviyo’s platform allows for the ability to not only segment your contacts but also deliver more relevant content to them. Klaviyo can also help drive your ROI with a variety of tools, such as conversion tracking and ROI tracking.
Yotpo Product Reviews
Yotpo is a company that helps small and medium-sized businesses build a brand and manage the customer experience. The platform lets brands collect, curate, manage and respond to user-generated content. It's a simple, yet effective tool to help brands manage customer experiences in different channels, and it's available on the web, mobile, and tablet.
Yotpo has an expansive list of partners that allow its customers to integrate with its platform. These integrations range from Google Analytics and Facebook to Stripe and MailChimp. This enables them to see what their competitors are posting online, and then respond by posting their own content.
It is also known for its "social proof" feature, which enables the users to leverage reviews, photos, and other content from their client base. This is powerful because it leverages the power of reviews, photos, and other content to increase their client's trust in their brand.
Marsello
Marsello is the perfect all-in-one marketing app for businesses looking to reduce time, increase conversions, and create a powerful omnichannel customer journey that boosts customer spending and loyalty. It has easy-to-understand analytics, unified customer management, segmentation, and A/B testing.
With Marcello, you can create personalized customer profiles, send cross-channel campaigns, and track your marketing ROI. You will be able to automatically capture and convert custom audiences from your website, mobile app, and email marketing campaigns. Marcello helps you to increase your customer lifetime value.
It also integrates with social media to automatically post updates and offer coupons based on the latest customer insights. Marsello has everything you need to capture data, motivate your customers to shop, and then bring them back again and again.
Dotdigital
Dotdigital is a marketing automation platform that lets you engage your subscribers based on their behavior and interests. It also offers a full suite of marketing automation tools to help you boost customer loyalty: email, SMS, social, push notifications and live chat.
It lets you learn about your customers' interests, map out segments, and deliver personalized content that will increase conversions. Dotdigital lets you engage customers through the channels they use most, and learn what they like, so you can make more relevant personalized offers. It even helps you send targeted, personalized content to your audiences, so you can make sure you're meeting their needs.
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Conclusion
We hope this blog post helped you to understand how marketing automation works, and you will be able to use it in your business. If you need our assistance with launching your e-commerce shop or setting marketing automation, we will be ready to help. Don't hesitate to request a quote and get a free consultation.
