The most important and the hardest reaching target in any business is customer’s loyalty. A lot of work can be done, but one wrong action is able to break everything. There are some tips how to create the loyal customer.
Doing well in getting new customers to your business means that you have a lot of information about them: where they come from, respective website, searching tools, etc. Having all this data you need as much personalized communication as possible. The more you customize emails, mobile or social notification the more chance they will award you with the additional click or even an order. It is not mandatory to personalize each client; you can split them by geography, sex, age, etc., but the golden rule is to know as much as possible about your buyer.
Offering the lowest price to your customer will not help you to create long-term relationship. And that is real truth. Because tomorrow somebody will give even lower just to get the sales. So don’t ask your clients to be loyal, give them reasons for being your constant client. So a good point is to start with the understanding of customer’s values. Sometimes this information is not very easy to get, so you can give this question directly to the customer. After collecting all this information your will be able to present those who demonstrate loyalty to you.
If you are creating the content for your communication (website, newsletter, App) just be sure that it is fully related to your product or service. Do you allow other channels to promote your Ecommerce store or product? Pay attention how they are doing this.
In summary, try to understand who is your customer, his/her needs and values, how to recognize and reward him and for sure you will be benefited by his/her trust and loyalty :)