Klarna's AI Assistant Takes Center Stage

Klarna's AI Assistant Takes Center Stage

Klarna, a leading global retail banking provider, recently launched a new blog service feature on its website. This new feature introduces Klarna's AI Assistant, powered by OpenAI, which has revolutionized customer service interactions and enhanced the overall shopping and payments experience for Klarna's 150 million consumers worldwide.

Overview of the AI Assistant

Klarna's AI Assistant, live globally for 1 month, has achieved remarkable milestones in its short tenure:

  • Conducted 2.3 million conversations, handling two-thirds of Klarna's customer service chats
  • Equivalent work of 700 full-time agents
  • Achieved customer satisfaction on par with human agents
  • Reduced repeat inquiries by 25%
  • Decreased errand resolution time from 11 minutes to less than 2 minutes
  • Available in 23 markets, 24/7, and communicates in over 35 languages
  • Estimated to drive a $40 million USD profit improvement to Klarna in 2024

Impact and Benefits

The AI Assistant has not only expedited customer service but has also significantly improved communication with local immigrant and expat communities across all markets, thanks to its extensive language support. It is designed to manage a range of tasks from multilingual customer service to handling refunds, returns, and promoting healthy financial habits. Furthermore, it is estimated to enhance the retail banking industry's efficiency and consumer focus.

1. Enhanced Customer Service Efficiency

  • The AI Assistant has significantly expedited customer service interactions, reducing average errand resolution time from 11 minutes to less than 2 minutes. This efficiency has translated into a seamless and swift experience for Klarna's 150 million consumers worldwide.

2. Multilingual Support for Diverse Customer Base

  • With its ability to communicate in over 35 languages, the AI Assistant has improved communication with local immigrant and expat communities across all markets. This inclusive approach has enhanced customer satisfaction and strengthened Klarna's global presence.

3. Reduction in Repeat Inquiries

  • Klarna has reported a 25% reduction in repeat inquiries since the introduction of the AI Assistant. This reduction indicates improved query resolution and a more comprehensive customer service experience.

4. Financial Impact and Profit Improvement

  • The AI Assistant is estimated to drive a $40 million USD profit improvement to Klarna in 2024, highlighting its significant financial impact. This substantial benefit underscores the AI Assistant's value in enhancing operational efficiency and driving revenue growth.

5. Round-the-Clock Availability

  • The AI Assistant is available 24/7 in 23 markets, ensuring that consumers have access to timely assistance and support regardless of their location or time zone. This continuous availability has contributed to higher customer satisfaction and loyalty.

6. Task Management and Promotion of Financial Habits

  • In addition to customer service support, the AI Assistant is designed to manage tasks such as refunds, returns, and promoting healthy financial habits. This multifaceted approach ensures that consumers receive comprehensive support and guidance in their interactions with Klarna.

7. Equal Customer Satisfaction with Human Agents

  • The AI Assistant has achieved customer satisfaction rates on par with human agents, demonstrating its ability to deliver high-quality service and build positive customer relationships.

8. Industry Efficiency and Consumer Focus

  • The introduction of the AI Assistant has not only benefited Klarna but has also contributed to enhancing the efficiency and consumer focus within the retail banking industry. This shift towards AI-powered solutions underscores the potential for industry-wide improvements in customer service and operational effectiveness.

Testimonials and Future Developments

Brad Lightcap, COO of OpenAI, commended Klarna for its pioneering adoption and practical application of AI, emphasizing the potential to boost productivity and improve daily lives. Sebastian Siemiatkowski, co-founder and CEO of Klarna, highlighted the impact of AI on society and encouraged a considerate and informed approach to navigate this transformation.

Exciting new features are already in the pipeline and will be added to the AI assistant soon. Additionally, customers can still choose to interact with live agents if they prefer.

Key Features Available to Consumers

The AI Assistant offers a 24/7 customer service expert, real-time updates on outstanding balances and upcoming payment schedules, and multilingual chat support in over 35 languages.


Klarna's AI Assistant marks a significant leap forward in the company's vision of a fully AI-powered financial assistant. It has not only improved customer experiences but also created more interesting challenges for employees and better returns for investors.

The AI Assistant's impact underscores the profound influence AI will have on society, emphasizing the importance of a considerate and informed stewardship to navigate through this transformation.

About Klarna

Klarna, founded in 2005, has been on a mission to accelerate commerce with consumer needs at the heart of it.

For more information, visit Klarna's official website here.

Other Articles

The Power of Social Commerce: Real-Life Case Studies

As an ecommerce business owner, I've always been intrigued by the power of social media and its potential to boost sales. Social commerce, the integration of social media and ecommerce, has emerged as a game-changer in the industry. It allows businesses to reach and engage with their target audience on

Read more

2024 Sustainable eCommerce Growth: Key Trends Shaping Eco-Friendly Online Shopping

‍‍ In recent years, the concept of sustainability has become increasingly important in various industries, and e-commerce is no exception. Sustainable e-commerce refers to the practice of conducting online business operations in an environmentally friendly and socially responsible manner. This article will delve into the emerging trends in sustainable e-commerce, highlighting

Read more
Beyond Code – We Build Experiences: Dive Into a Realm Where Every Line of Code Crafts a Story

We don't just code; we breathe life into your digital aspirations. Our expertise in coding is complemented by our design approach and strategic marketing initiatives, ensuring your brand not only looks good but performs exceptionally.

Begin Your Story