Harnessing B2B Potential with Adobe Commerce

Harnessing B2B Potential with Adobe Commerce

Did you realize that a staggering 93% of B2B purchasers are now choosing online shopping? This shift underscores the importance of a seamless online interface for direct vendor interactions. To truly shine in the bustling B2B online space, your eCommerce site should emphasize effortless self-service.

However, it's essential to balance this with your other sales avenues. You have distributors, dealers, institutional bulk buyers, online marketplaces, and even direct-to-consumer sales. How do you harmonize your online sales across these diverse channels?

The answer lies in a unified platform that seamlessly merges B2C, B2B, and D2C sales. Adobe Commerce's B2B solution offers easy integration with both legacy and new backend systems.

In this piece, we'll delve into the intricacies of Adobe Commerce's B2B capabilities.

For a broader perspective, you might want to explore our previous articles.

Why a Unified B2C+B2B Site?

The primary distinction between B2B and B2C is in the ordering process. B2B orders, typically larger, often involve custom quotes and approvals. While eCommerce sites are transaction-centric, B2B interactions often involve negotiations. This difference sometimes makes traditional eCommerce platforms less appealing to predominantly B2B enterprises.

Understanding Integrated Websites

An integrated platform allows you to cater to diverse audiences, including businesses and individual consumers, under one digital roof. Such a platform lets you offer tailored catalogs and pricing, enhancing the purchasing experience. Moreover, maintaining a single portal ensures consistent branding across customer segments.

Is an Integrated Site Relevant for Pure B2B?

An integrated B2B platform isn't just about selling to both businesses and consumers. It infuses B2C eCommerce elements to elevate the shopping experience for all customers. Remember, B2B buyers are also individual consumers familiar with the B2C online shopping paradigm.

Moreover, the digital landscape is ever-evolving. A dynamic, adaptable solution that emphasizes B2B without sidelining B2C or D2C is crucial. Such flexibility allows you to tap into emerging channels and adapt to market shifts.

Adobe Commerce’s B2B Digital Platform

Adobe Commerce's B2B platform is tailored for the B2B audience but offers the versatility to cater to all sales channels. This dual focus streamlines eCommerce management for diverse customer types.

The platform boasts AI-driven personalization, fostering deeper customer engagement.

What makes Adobe Commerce a top choice for B2B users?

For YOU:

  • Tailored catalogs and pricing
  • Custom content and promotions
  • Bulk SKU imports
  • Intuitive merchandising tools
  • Assisted shopping features
  • Comprehensive quote management
  • Unified system for diverse brands and regions
  • Compatibility with both digital and physical product sales


  • Self-managed accounts akin to B2C
  • Comprehensive online invoice and order history management
  • Rapid ordering capabilities
  • Hierarchical buyer roles with specific permissions
  • Real-time quote and order updates
  • Customized purchasing experiences
  • Business-specific payment and shipping choices
  • Smooth integration with most business systems

Furthermore, the platform offers varied purchasing options, including SKU-based ordering, credit purchases, and saved shopping lists.

If your digital enterprise targets businesses, an integrated B2B eCommerce platform is your best bet. Consider Adobe Commerce to cater to every market segment and maximize your business potential. Reach out to SoftLoft’s expert team to kickstart your journey.

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